
The Software Industry Is Optimizing for the Wrong Thing
Most teams can tell you their velocity to the decimal. Almost none can tell you whether that activity is building anything durable.
Luphera Journal
Essays on product clarity, incentives, and the decisions that shape how software organizations operate.

Most teams can tell you their velocity to the decimal. Almost none can tell you whether that activity is building anything durable.

Teams rarely fail because they stop shipping. They fail because nobody can explain what the product is becoming.